Google & BlogNoise: an advertiser's perspective

Ray Ozzie writes:

Scoble says Google is getting a lot of pressure from its advertisers to push down weblogs, who might lower their search result rankings. This seems counterintuitive to me. By diluting the commercial effectiveness of the first N search results, don't blogs actually increase the value of Sponsored Links?

=>I guess advertisers don't believe in color boxed sponsored links themselves! :>>

By the way, Robert Scoble mentions this about advertisers:

The fact that when you search for "NEC Tablet" and you find me, for instance, might really piss off NEC. Since NEC advertises on Google, [...]

=> It seems to me that Microsoft are the ones playing this one the smartest way again: they send info, demo, invitations, etc. to bloggers in order to try and get positive "independant" press on high-visibility blogs! Evil but smart! :>

Google & BlogNoise: the blogger's responsiblity

We have talked about the annoying BlogNoise problem before. And most bloggers have agreed that Google would probably be smart enough to fix the problem shortly in order to provide a better service to their users.

A great part of the BlogNoise is generated by the fact alone that we - bloggers - have so many unrelated posts/subjects on the same web page. And when we - bloggers - link to each other, we let the indexing robots follow these links and then index a lot of crap at the other end. This is because, most of the time, the permalinks we refer to, just point right into the middle of a monthly archive page with so many different subjects!

I have suggested a technical google-side solution using RSS, but the more I think about it, the more I am getting convinced that it is not Google's job to fix this! It is rather our bloggers' duty to fix this! :!:

We have created crap on the Internet; now we just have to clean up! :!:

The blogger-side solution is actually quite simple: all we need to do is stop using permalinks pointing right into the middle of monthly archives! We need to make the permalinks point to single posts (possibly with comments and trackback). This way, when someone refers to the post, and later the indexing robot follows the link, it will only index a single post. And all the keywords being indexed will actually be related to that post! No more indexing soup mixing hundreds of unrelated keywords from dozens of unrelated posts!

Still, some questions remain:

  • What happens with the old permalinked posts?
  • How do we exclude navigation from indexing? (this is actually a general question about indexing the web)
  • And last but not least: Do bloggers actually want clean indexing? >:> Or rather, do they prefer to continue flattering themselves with all those illegitimate search-result-hits that so easily rocket up their monthly hit counts? :?: And it's even better when you consider unique visitors! 8|

    Let me add that this is very contradictory with another typical blogger trend stating, in the name of interoperability and public's interest, that the only valid markup is the latest XHTML DTD!

PS: I like interop. I like standards. I am doing my best to support them. And I AM working on cleaning up my permalinks. I'll get less google hits... but hits don't matter! What you want from now on is increasing your google-hit satisfaction ratio! You want no more visitors coming to your blog by mistake! :P

Open Source

Régulièrement on se pose la question, ici ou là, de savoir si les logiciels open source vont un jour supplanter les logiciels commerciaux...

En général on se focalise alors sur Linux, Linux en tant que serveur, Linux en tant que desktop, Linux en tant que système embarqué, etc...

Mais il est des domaines où le logiciel libre n'a plus à faire ses preuves, des domaines où il est déjà largement dominant! Je pense notamment aux serveurs web (Apache est leader), aux serveurs DNS (bind règne quasiment de manière unanime), aux serveurs de mail (sendmail...)

Il y a bien d'autres domaines encore où l'Open Source Software est en forte croissance... mais force est de constater qu'en général ils touchent tous de près ou de loin l'Internet!

Faut-il en conclure que l'open source est la référence pour l'Internet... comme Mictosoft serait la référence pour la bureautique ou Oracle pour la base de données de gestion? :?:

Ultimate weblogging system, outlined

( via Karl: )

The ultimate Weblogging system, outlined by mpt: some interesting thoughts I have to check back on later for this weblog. But the outline is far from complete. There's much more you may want from your weblog tool, e-g: a clean online editor, standards compliance, statistics, feedback - comments, trackback, etc... all available through RSS... and more.

Yeah I want more! I want so much more!!!

That's my problem... :roll:

Trendspotting: mobile SPAM :(

It's already making me sick... and it's only the beginning :(

Mobile SPAM is coming in all flavours! First there is SMS spam. Your phone beeps in the middle of a meeting as if you just received an alert, you check what's going wrong... but no, it's just an ad from your carrier!

Then there is voicemail spam. This is even worse. You are driving and suddenly your phone beeps as if you just missed a call and got a message. You actually try and find a place to pull aside and listen to the message... but that was a worthless effort: you just got another f*ing ad from you carrier!

Right now, carriers can afford this because it's virtually free for them. But sooner or later, more companies will be willing to pay for that kind of mass messaging! And this is far worse than e-mail spam: it really interrupts you in whatever you are doing! (Something like instant messaging spam!)

I have called my carrier (Bouygues Telecom, France) numerous times demanding they stop it. Nah! Everytime, after a month or so, spam comes back! I am wondering what kind of bozo there just makes that stupid decision to reset the opt-out flags! So eventually I cancelled my contract! (With the added benefit of being able to get a new (smart)phone cheaper when I sign up for my new contract... but I would not have gone this way if those guys had been a "little" more customer respectful!)

Anyway, I guess we'll be able to install SMS/MMS spam filters on future "programmable" (smart)phones... but I wonder how we'll be able to handle the voicemail issue... :-/