Catégorie: "Marketing"

IT independant innovation... dead?

Two quotes from PHPeverywhere:

"Perhaps the problem is that the computer industry is maturing, so all the cool corners where you could do your own thing in peace are disappearing slowly..."

-John Lim: "Gamma Radiation from Microsoft turns open source advocates into Sulks"

"[We] are caught between a rock and a cheap place, where your software cannot get enough market share in a world dominated by Microsoft (and other BigCos), and at the same time your niche is being commoditized by free software.

The only way to make money in the IT industry nowadays unless you have colossal market share (which you use to eat up niches such as anti-virus software) or are creative enough to compete in the PC-gaming industry, is by combining your products with services. And make sure your services is the main component, otherwise you risk going out of business when your product is commoditized. The whole industry is moving this way, from minnows like my company to giants like IBM (which is the furthest in this transition, buying up Rational and PWC). Sun is learning it the hard way."

-John Lim: Tim O'Reilly: "The Open Source Paradigm Shift"

And make sure you don't miss Eric Kidd's "The Missing Future". Excellent!

La terrible vérité sur le financement des logiciels gratuits

  • pourquoi IBM investit des millions dans Linux;
  • pourquoi Transmeta a embauché Linus Torvalds en le laissant travailler sur Linux;
  • pourquoi les browsers webs sont gratuits;
  • pourquoi Sun a acheté OpenOffice et l'a placé en open source;
  • pourquoi Sun et HP financent Gnome;
  • pourquoi Sun developpe la "plateforme universelle" Java...

because smart companies try to commoditize their products' complements." Pardonnez-moi, c'est tellement clair en anglais et tellement difficile à traduire... :. (suggestions?)

démonstration brillante de Joel on Software.

L'article date d'il y a un an mais n'a jamais été autant d'actualité... En cadeau bonus, vous y trouverez la prévision que Microsoft allait augmenter le prix de Internet Explorer...

Marketing for geeks

Ca fait plusieurs fois que j'ai un truc à poster... et au moment de choisir la catégorie, je me rends compte que je n'ai pas de catégorie "marketing". Le pire, c'est que dans plus de la moitié des cas je n'ai rien posté du tout... :.


Cette fois ci, c'est décidé, je crée la catégorie! :)


Surtout que, grâce à Simon Willison, je suis tombé sur cet article de Eric W. Sink. intitulé Choose your competition et vraiment trop intéressant pour que je ne puisse ne pas le mentionner! :P


Petit extrait pour vous mettre l'eau à la bouche:

The big problem with avoiding competition is that you are also avoiding customers. The existence of a competitor indicates the existence of paying customers. If you can't find anyone who is making money with your idea, you really need to wonder if there is any money to be made there at all.


[...]


The big problem with avoiding competition is that you are also avoiding customers. The existence of a competitor indicates the existence of paying customers. If you can't find anyone who is making money with your idea, you really need to wonder if there is any money to be made there at all. :)